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In nuclear magnetic, I have always been a "new man"

Brooke nuclear magnetic China sales yu-lin liu, general manager of interview

Boss face to face

The fifth issue of the higher-ups face-to-face invitation to brooke, China sales yu-lin liu, general manager of nuclear magnetic after 80 as an outstanding management, forest cultivation will introduce to our brooke nuclear magnetic career development in China, and his understanding of the team and the request.

Personal profile

Brooke nuclear magnetic yu-lin liu, general manager of China sales

Yu-lin liu, in 2018 began to responsible for brooke MRS divisions of the company's business, sales of NMR imaging and EPR paramagnetic products.Cultivation has a wealth of work experience, when party a and party b, is responsible for after sales, technical support and sales.Brooke is his first time to join German companies, is also the first time management and their own professional correlation far away.After 80 as a manager, he brings to the team the new idea, to bring customers a new experience.

01 | introduce nuclear magnetic department's business situation

The monthly senior nuclear magnetic training

MRS departments affiliated with BIOSPIN group, is the earliest brooke company business department.From the first 90 MHZ brooke nuclear magnetic was developed in 1965, now has 60 years of history, in the global market has played an important part of scientific research nuclear magnetic.

We are committed to maintain a long-term relations of cooperation with customers, many of the new imaging technology and ideas from our customers, we also positively to them after the transition to the market, let more customers can use to.Exaggerated a little, says brooke nuclear magnetic business and the whole research nuclear magnetic industry relationship is as close as lips and teeth.It was also because of this, brooke's nuclear magnetic technology has remained the world's leading level.This, of course, for our business philosophy is also put forward higher request, can use a word "with great power comes great responsibility" to summarize.

Brooke China nuclear magnetic department also set up for nearly 30 years, from as early as more than 10 personal development to now has more than 70 employees to provide various services to our customers.Many customers have become our old friends, from them I can feel love for mri.I see there are for a customer service for nearly 25 years retired nuclear magnetic and reveals, also heard "old man" of the team charting memories of that year how to rescue thousands of mercedes-benz lost a super magnet.This is a kind of feelings, from the customer confidence and trust in the brooke nuclear magnetic products, also from the stability of our team and service concept.Predecessors trees descendants cool, I thank you all very much elder to lay the foundation, I also hope that now the team to further expand China's nuclear magnetic market, to provide customers with better services and products.

02 | for nuclear magnetic department, how to better serve customers in China?

Reliable technical team to provide quality solutions

In the brook made a number of new customers friends, also felt more looking forward to it.Everyone can realize the rapid development of China over the years and changes, at the same time, the uniqueness of the Chinese market has become increasingly obvious.

"A rolling stone gathers no moss, on", we also need to adapt to market changes and transformation, with is one of the most popular Internet words "rapid iteration".We need based on the company's existing structure, and gradually establish a more suitable for Chinese customers.On the one hand, we need to provide equipment from the simple, into a tailor-made solutions according to customer requirements.Considering the nuclear magnetic products long life cycle, we also want to consider the input and output than in lifting equipment, to provide more service category.On the other hand, we must keep closer contact with customers, as a "fast interface" between company and customers, the problem feedback to each department, and timely solve customer problems.If it is found that the existing process, product or service can't meet the needs of most customers need, we will need to be adjusted and improved internal, and then into the market to accept the test of the customer.

03 | as a younger manager, how do you manage team?

As a manager, the most important thing is to manage yourself, because your behavior will affect the team members.If team members after contact less than you, after work will soon find customers also can not contact them;In the face of difficulties, if you can calm face, team members will also have the confidence to stand together with you;At the time of inter-departmental communication problem, if you can smooth communication, so team members can also do it.So that's more of a "team" rather than "management team".

After our team from 70 to 90, after the span is larger.Every generation has belongs to the qualities of the era, and it requires a different approach to management.But to create an open inclusive of communication environment, always can't be wrong, this is the premise of our team members are subjective initiative.The aforementioned improvement, actually are all team members.Develop team, of course, the basic rule is also very important, it is also maintaining collaboration within the team, after all, "the man is selfish", personal interests and the team need to strike a balance.

Finally is to set goals, the essence of the quantifiable business goals is the key part, and social responsibility oriented enterprise culture target is also very important.The former is the destination, which is the path to the destination.Imagine the Dakar rally, each checkpoint is a destination, various options can be procuratorial work station, and the choice of path determines a team after a station can continue to reach the next stop.

04 | what kind of people can join nuclear magnetic team?

We require that team members must have a positive and optimistic attitude, courage to face difficulties and challenges from the external and internal, and learning to grow.We need more young blood at the same time, bring new forces to the team.

Than Yu Xueli and experience, we are more focused on the ability to learn, especially the requirement of communication and team work ability may be higher than the industry average, because the completion of a nuclear program and to complete a project, to meet the diverse needs of customers, sometimes docking foreign technicians, even involved in the client laboratory construction, communicate internally to five or six department colleagues to complete the internal process.Project from early exposure to eventually ends at the same time, the short one is several years older.So we also hope to have the perseverance and patience, willing to long-term and brook common people to join our growth.