Corporate social responsibility - employees

The result of the change

Corporate social responsibility - employees

The result of the change

The new crown pneumonia virus pandemic cruelly reveals the turmoil of the world and then may damage quickly.Common, is often a crisis or to the accidental damage caused by the daily work will reveal the hidden under the surface of weakness.The company's strategy is no exception.In this period of uncertainty and not clear, those able to react quickly and cohesive enterprise will have more chances of survival.

Organizational change is also require a certain degree of negotiation and management: culture and strategic change is brooke has some characteristics.To change itself is not necessarily damaging, but staff involved in the change will determine the result of the change and degree of success.Realize this, we hope that between management, staff and stakeholders at all levels, and in all departments and build stronger working relationship between the global functional departments and cross-functional/collective network.

Before the world aware of the new champions league pneumonia virus, brooke BioSpin has launched a strengthen its step response and the ability to survive.We are in the VUCA (volatility, uncertainty, complexity and fuzziness) world makes the ability to cope with change of article necessary for each companyA.


As a result, we factory in Europe and the United States last year started internal change management plan, in order to make the global leader in brooke BioSpin are effective leadership and communication skills in the process of change.

, we discuss the structural design of the project, make its content can be divided into three modules, each module focuses on different aspects.Module 1 is focused on leadership and communication change.Module 2 focuses on the development team and mastering complexity;Module 3 is focused on building culture and attract employees.Every module needs 1 to 1.5 days to teach classes, in addition to online tutoring and peer study group work.Brooke BioSpin inside very responsible for the executive team are also completed the change management plan.

Module 1

In the June 2019 in the first module, the students focus on learning how to understand the organization, enabling leaders or agents of change, change communication, and dealing with resistance and emotional problems.

Module 2

In autumn 2019, module 2 students learn how to build and lead a team, how to deal with changes in cases of conflict, how to develop the agile way of working.'

Module 3

Perhaps ironically, the new crown pneumonia virus pandemic has changed the way we can provide the final module.We don't have to cancel or postpone courses, but during June and July in 2020, in the form of online training courses teaching content.The third key topics including module embrace as a key differentiating factors of culture, shaping corporate culture and support staff, and maintain the brooke BioSpin change.

Through the change management plan, brooke provides appropriate methods and tools, makes about 150 leaders could lead change and effective incentive for their team.If you change approach, both planned and unplanned, we have confidence to let brooke's leaders lead their team and business success.